Whether you’re a fledgling start-up or a long-standing corporate, investing time and money in a logo may seem pretty low on the list of priorities. As a new business owner you may be thinking “I have so many factors to consider, do I even need a logo at all?”, or an existing business owner “I have a logo we created years ago, why would I do it again?”.
The power of a logo is often underestimated, for many businesses an after-thought, and sometimes maybe even considered completely optional. In actual fact a logo is one of the most important, valuable and integral assets every business should have. Almost as important as the products and services themselves! “But why?” I hear you say, “It’s just a little symbol”.
Check out this infographic to find out exactly why a logo is so important, and a worthwhile investment for any business, new or old.
(Click on the image for full view)
