The statistics revealed by the infographic created by Filmora team suggest that the current popularity of the football-related content is much more than just a fluke caused by the 2018 World Cup and that sports videos are becoming a powerful online marketing tool that can improve the sales of the products a brand is offering. YouTube influencers have much to gain by partnering up with companies and brands because the sports niche is still uncharted territory that can grant them access to millions of new followers.
Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform is coming from the South American and European countries. For example, France’s young star Kylian Mbappéis a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.
As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.
Sport content video is reshaping the YouTube as we know it, so scroll down the statistics and facts below to find the most fascinating and make sure to hit the share button and let your friends know about the impact 2018 World Cup has had on YouTube.
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