As digital marketing continues to evolve, retargeting strategies are becoming an essential part of any successful campaign. This technology allows businesses to re-engage with potential customers who have already visited their website or interacted with their brand in some way. As we move into 2022, it’s important to keep an eye on the most up-to-date retargeting statistics to ensure your marketing efforts are as effective as possible. These statistics will help you gain a better understanding of your target audience and their preferences, helping you to optimize your retargeting campaigns for maximum ROI.
Take a look at this infographic for more details.
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Understanding retargeting
Retargeting is a form of online advertising that delivers ads to people who have clicked on ads related to your product/service or visited your website. These ads will appear as pop-ups, banners, videos, etc., on other websites that your potential customers frequent, including social media networks, search engines, and email newsletters. Retargeting ads are specifically designed to resonate with your customers based on their previous actions, encouraging them to take the next step in the sales funnel by clicking through to your website or making a purchase. These ads can be highly effective when used correctly.
Retargeting campaigns are often used in combination with other digital marketing strategies, such as search engine optimization (SEO) and paid advertising, to increase the overall effectiveness of your digital marketing campaigns. These campaigns can be extremely impactful, as they provide your potential customers with a personalized experience, reminding them of the product/service they have previously engaged with, while also educating them on any benefits they may have missed the first time around.
Predictions for retargeting in 2022
– Retargeting will continue to grow in popularity. As the advantages of retargeting become more widely known, more businesses will look to adopt this strategy, increasing its effectiveness.
– More retargeting ad formats will emerge. As the retargeting industry evolves, we can expect to see new types of ads that are even more personalized and effective than current retargeting ads.
– Retargeting will become even more personalized. The use of AI and machine learning will allow retargeting ads to become even more personalized.
– Retargeting will become more visual. As more businesses begin to adopt AR/VR technologies, we can expect retargeting ads to become increasingly visual and immersive.
Source: ReadyCloud 2022 Remarketing Statistics