Black Friday is getting bigger and bigger every year, and has without a doubt earned itself the title of the biggest shopping day of the year. Starting off in the USA, it’s appeal has spread across the globe with people in every corner trying to get bargains for the holiday season. AppInstitute’s infographic looks into the growth of Black Friday over the last 10 years, how it has become a global phenomenon, and some of the interesting facts around shopping behaviours. The shift from in-store to online sales has altered the way Black Friday looks, especially in the UK – and the growing shift from desktop to mobile has left retailers with the need to keep changing their strategy. Use these stats to inform your strategy for Black Friday 2019 and ensure you’re making the most of the enormous selling potential!
Source: AppInstitute