Let’s face it: most indie games are not generating revenues. When independent developers set up studios, they are motivated to make better gaming experience, and that’s alright. Many games are released all the time, however, navigating the gaming entertainment market is not easy.
Evidently, making a perfect game is not equal to selling it. Appearances can grab attention, but that rarely translates into dollars considering the overcrowding games seen in the market. Therefore, you need a solid strategy to cover your revenue streams and marketing needs.
The first problem indies face is reaching out to potential buyers. You must find ways to reach people and convince them that your game is worth it. But success does not come easy, so you need to create a plan that offers the best chance of succeeding. So, keep in mind that the business is risky and plan for failure. The infographic below outlines six useful tips:
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Source: woodstockproduction