Have you ever wondered what happens to the brain when you gamble? This infographic charts the physiological processes that take place when people bet. It’s all about the betting-anticipating-winning cycle and the effect this loop has on the human brain, which is of interest not just to the neuropsychologists who study it and corroborate it, but also gamblers. There’s some sweeping insight into how the gambling industry operates with full knowledge of these dynamics to design casino games that attract and entertain players. You can also learn technical terms for how your brain reacts to game losses, near misses and big wins like those provided by jackpots. Principles underlying game design are explained in clear, easy-to-understand snippets. Plus, there are accurate descriptions of different kinds of players who behave according to their perception of risk versus reward. This infographic shows tools players can use to manage their wagering and how casinos and game suppliers offer these to ensure responsible gambling is the rule, not the exception.