Marketing attribution software provides digital marketers with an easy and effective way to determine how touchpoints, events, or actions during the sales or prospecting process resulted in the success of the sales and marketing efforts. Since sales are usually a combination of several conditions and factors that may be random, determining what led to success may be difficult.
It is such a challenge for data-driven digital marketing efforts that less than 20 percent of advertisers analyze their digital channels in a holistic manner. This is why marketing attribution software is invaluable as a tool that assigns values to factors that may have influenced prospect or customer decisions when interacting with a company.
With marketing attribution software, marketers can get actionable insights that make it possible to optimize marketing budgets and have better confidence in the data. But with more than 7000 companies with attribution software, it can be difficult to decide what the right fit is for your company.
To help you out, we have compiled a list of the top 35 marketing attribution companies that will help increase your ROI and make your work easier.
