With Smartphone sales projected to increase by 30% in 2013, it’s obvious that older generation “non-smartphone” phones are becoming a thing of the past. Actually, it’s very reasonable to see a day in the near future when every cellular user owns a smartphone, and these consumers are going to have literally thousands of options at their fingertips when they seek out new restaurants to dine at or new clothing stores that might be offering huge sales.
It has been estimated that 94% of current smartphone users have used restaurant friendly apps to search for local restaurant listings or customer reviews of specific eateries. Out of those users, 90% have taken action following the initial search. This shows that users are in the midst of an urgent decision when they perform these searches. If you happen to be one of those companies not listed on apps like Urbanspoon when these searches are performed, you are actually losing business that you didn’t even know you could have had.
Check out the infographic below to learn more about the top restaurant apps being used by consumers.
(Click on the Image For Full View)
Source: qsrweb